Burning through money Essays

Consuming cash Essays Consuming cash Essay Consuming cash Essay The debater utilizes proclamations to stimulate empathizing in the perusers ( †¦each of those cuts hurt. striping seniors. for representation. of their full segment of occupants assistance†¦ ) to do them accept that the author’s place is the correct 1. Regardless of the about puzzling spending work. ( representative ) said. California won’t need to sparse on battling fires in view of a $ 1. 7-billion humility incorporated with the spending plan for definitely this kind of emergency†¦ Schwarzenegger fabricated this year’s unobtrusiveness on cuts from the general store. Every one of those cuts hurt. striping seniors. for outline. of their full segment of occupants help and keeping up districts from having the option to demonstrate H2O quality at sea shores. Contention in Standard Form P1. This year’s humility is based on cuts from general signifier. P2. Those cuts made the territory bound different disbursals. So. there is still deficiency in the state’s spending plan. furthermore, Californians should stress over it. Name of the Fallacy: Scare Tactics Definition: a superfluous hazard of injury to advance one’s choice. Clarification: This announcement attempts to change over the peruser to back up the arguer’s place that the solitary way to confine spending cuts is expanding income upgrades. delineating chilling choices to this assurance ( Cuts ) can be maintained a strategic distance from just by raising income improvements - or by go forthing the region caught off guard for an earthquake. psychological oppressor surge or more flames ) The area currently faces further and increasingly cardinal cuts. They can be kept away from simply by raising income improvements - or by go forthing the region caught off guard for an earthquake. fear based oppressor assault or more flames. Contention in Standard Form P1. The area currently faces cuts. P2. They can be stayed away from by raising income upgrades. So. income improvements ought to be brought up in request to keep away from spending cuts. Article 2 †sans hands: no less bang. however, progressively hard money Name of the announcement: Ad Hominem †Attacking the Motive Definition: An assault on the start of an announcement rather than on the announcement itself. A push to disrupt an occasion by recommending that its debater only advances it out of her personal responsibility Explanation: The debater attempts to change over peruser that the assurance made by California’s specialists to control drivers talking handheld telephones was mistaken by assuming that the inspiration for this assurance was to raise spending plans by tagging the drivers California’s new statute pressuring automobilists to use sans hands gadgets has come about in tonss of new specialists net from 5. 634 traffic tickets written in four months in Orange. San Diego and parts of Riverside and Imperial areas. At $ 90 a father after included examinations. conceivably that was the proposed outcome . Contention in Standard Form P1. 5. 634 traffic tickets were written in four months in Orange. San Diego and parts of Riverside and Imperial areas. P2. Each ticket brings the specialists $ 90 So. the government’s net has been raised in the wake of tolerating the statute. Name of the Fallacy: Inappropriate Appeal to Authority Definition: An approval is refered to as help for a choice. in any case, the approval does non hold expertness in the nation or is someway non reliable. Clarification: The essayist refers to mental science teacher David Strayer ( ' [ D ] tearing while at the same time talking on a phone is each piece awful as. or on the other hand conceivably more awful. than driving rummy. ) . The contrasting between rummy drive and using telephones while driving is the professor’s individual supposition. no results of study or examination regarding this matter gave. ' [ D ] tearing while at the same time talking on a mobile phone is each piece awful as. or on the other hand perhaps more regrettable. than driving rummy. which is entirely unsuitable and can non be endured by society. ' composed the studys lead author. mental science teacher David Strayer. He needs all telephone utilization restricted in vehicles. Contention in Standard Form P1. Educator David Strayer needs all telephone use restricted in vehicles P2. He imagines that talking on a PDA is each piece terrible as. or on the other hand perhaps more regrettable. than driving rummy. So. professor’s Strayer’s feeling is that telephone use ought to be restricted in vehicles. Article 3 †Agbonlahor ought to either face Barton or end bleating Name of the Fallacy: Ad Hominem-Personal Attack Definition: An assault on the start of an announcement rather than on the announcement itself. Geting individual to acknowledge a choice by verbally abusing a restriction. Clarification: The debater mishandles Gabriel Agbonlahor by naming him a sap to change over the peruser Joey Barton does non hold to apologize to him for their quarrel Gabriel Agbonlahor is a sap on the off chance that he thinks Joey Barton is going to apologize to him for their ongoing quibble. The Aston Villa striker’s fight with the Newcastle hood prompted talk that he had been racially manhandled. In any case, Agbonlahor didn’t need to do a disease and neither did his nine. The FA had to drop a proposed test and Barton denied the charge. The choice must be that nil untoward was said †so what has Barton got the chance to state sorry for? Contention in Standard Form P1: Agbonlahor’s squabble with Barton prompted talk that Agbonlahor had been racially mishandled P2: Agbonlahor didn’t make a sickness and neither did his nine P3: The FA had to drop a proposed test. Barton has got nil to state sorry for as there is no official disease. Name of the Fallacy: False Options Definition: Falsely restrains picks to two. when in actuality there are more. One of the choices is regularly favored by the debater. Clarification: The author demands that Agbonlahor has either do a disease. or then again end requesting statement of regret from Barton. limiting arrangements of the episodes to two. while in truth there are a greater amount of them. Ax Man is no vindicator for the detainee. a long way from it. however, in the event that Agbonlahor thinks something unseemly was said he needs to do his occasion and permit the legislatures choose. Guaranteeing thereafter that Barton’s had satisfactory terrible importance so I chose to go forward it. ’ yet that he would take a statement of regret is a coward’s way out. Agbonlahor ought to either face something he believes is inaccurate. or on the other hand stop bleating. He can’t have it the two different ways . Contention in Standard Form P1. One of the approaches to work out the occurrence is doing the occasion and permitting the legislatures choose. P2: Hatchet Man is no vindicator for the prisoner Agbonlahor ought to do an affliction so as to procure expressions of remorse from Barton.

Food Inc

H. White English 112 Mr. B 6 April 2013 FOOD INC When strolling down the meat isle in the market, do individuals stop to think where the meat originated from? A great deal of the marks on food will say that it is ranch new, yet does it truly originated from every single indigenous habitat or not? It is a decent inquiry to consider, in light of the fact that individuals reserve an option to know where their food is coming from and how it is processed.Throughout the Food Inc film, it shows the creatures developing conditions and furthermore clarifies how the creatures are given steroids that speed up their development. This is risky for individuals provided that we are eating this meat, it tends to be unsafe and furthermore undesirable for us to devour. The organizations liable for the handling of the food, decline to discuss how the procedure functions, and purchasers are beginning to feel like the organizations are concealing something and it is significant that individuals discover; they reserve a privilege to know. A few people feel like since they are getting a decent arrangement on their food that they don’t care about where it originates from on the grounds that it is modest and consistently accessible. † (Food Inc. ) Money is a major issue for some individuals, and even the individuals with a great deal of cash don’t mind getting a decent arrangement at the market. The opposite side of this would be that a few people feel that they need to spend their cash on something that isn't just modest, yet protected and solid. Individuals have the right to know where the food they expend is coming from.Until organizations are happy to converse with the individuals and clarify what is happening and how they carry out their responsibility, it will be a contention. Numerous impacts are added to the film to cause it to appear to be progressively sensational and genuine. It utilizes enlivened impact, zooming, and furthermore turning impact where it g oes right around the territory to show the setting. Enlivened impacts were utilized to show various creatures that the handling is done to, and furthermore the rundown of stores that sells items from specific organizations, for example, TYSON.Zooming impact is utilized to get a very close look of what is happening to the creatures, what is in their food, and furthermore to appear down within the machines that the chickens experience. The pivoting impacts show the setting in one piece of the film where one of the chicken proprietors let the camera individuals come in and see the condition that the chickens are developing and living in. It shows confirmation of how cruel the living condition and developing procedure of the chickens are.Emotion is additionally a piece of this film. It will either make an individual vibe a negative, positive, or blended inclination regarding the matter. This alludes to the Ethos of the film. A few people may feel upbeat in light of the fact that the man ner in which the chickens are given development hormones implies individuals have more food sources and it comes in quicker and less expensive. Others might be disturbed in light of the fact that it hurts the creatures and loses the characteristic development process. Some others may think it doesn’t truly matter insofar as individuals have food.Each individual has their own supposition, however that is the reason it is significant that the undeniable realities and procedures are itemized to the individuals, with the goal that individuals can comprehend and choose for themselves how they feel about it. All in all, the film is a dependable source since it has real video of verification to back its announcements up. The film discusses the chickens living in cruel and grimy conditions, the manner in which they are given development hormones to accelerate the development procedure and increment the size of the bosoms, and furthermore how the bovines are taken care of a corn-based food.All of the explanations that are made about the procedures of food sources, have video film to appear and clarify what is being said to the viewer(s). It is likewise a distributed film that is viewed as a narrative and is demonstrated is schools, so it must be a solid source to be utilized in our instructive framework and to have video of individuals who take part in the food preparing. References: Food Inc. Dir. Robert Kenner. Perf. Michael Pollan, Eric Schlosser, and Gary Hirshberg. Magnolia Pictures. DVD. Food Inc | Food Inc 4/6/13 In class last Tuesday we viewed a narrative called Food Inc. This film was an eye opener for the vast majority yet being that I am a 6th era rancher I see how the seed, meat, and poultry organizations work. This film talked about the issues with the food business today, and what we have to do to change the eventual fate of how our food is made and handled. In the main area of this narrative they discussed the food business all in all and how a large portion of the food business is ran by four or five major industries.This ought not be the manner by which it is ran as off the present moment and today these organizations are imposing business models and run perilous offices not for simply the individuals that work there however how the creation procedure is ran. This narrative likewise secured the meat is being delivered in perilous and unnatural manner. While taking care of cows corn is an incredible method to make them bigger snappier, it despite everything isn't th e correct method to take care of steers since taking care of them an excessive amount of corn can make them kick the bucket as a result of an illness called e-coli.When cows get this sickness it now and then isn't gotten and the dairy animals gets butchered and winds up on our supper plate and afterward we get the malady by eating the meat. This needs to change dairy animals should be taken care of grass and feed, and ought not be on a corn just eating regimen. This film likewise secured the poultry business and how poultry is being developed at a quick rate and how the chicken houses are undependable or sterile. The poultry houses are fixed with no daylight. Chickens in these houses are greater and developed at a quicker rate which frequently prompts demise and disease.The last segment of this film discusses the seed company. During this segment they talked about how ranchers were getting the worst part of the deal with attempting to fight with Monsanto, which is the biggest seed d elivering organization in America. Unfortunately ranchers just have one spot to go for seed for crops and after Monsanto purchases the various seed organizations in America where do ranchers turn when they don’t have the assets to continue running. Those ranchers go to banks for advances to purchase the seed from this organization and expectations that it will create. In the event that that seed doesn’t produce a decent harvest ranchers go bankrupt.This narrative doesn’t state however shows what America’s food industry is transforming into and is making a beeline for a restraining infrastructure industry. The food business is bombing all in all and America should take it back by developing and raising our own food. We ought to depend less on nourishments that are profoundly handled, and set progressively back to ranchers to make another food industry. Without ranchers America would fall flat. It’s like my Father consistently says â€Å"farmers ass embled this nation, and just a rancher can revamp it†. We have to change what we are doing to our food, at long last we are just harming ourselves by delivering poor food quality. Food Inc H. White English 112 Mr. B 6 April 2013 FOOD INC When strolling down the meat isle in the market, do individuals stop to think where the meat originated from? A great deal of the marks on food will say that it is ranch new, yet does it truly originated from every single common habitat or not? It is a decent inquiry to consider, on the grounds that individuals reserve a privilege to know where their food is coming from and how it is processed.Throughout the Food Inc film, it shows the creatures developing situations and furthermore clarifies how the creatures are given steroids that speed up their development. This is risky for individuals in such a case that we are eating this meat, it very well may be unsafe and furthermore undesirable for us to expend. The organizations liable for the handling of the food, decline to discuss how the procedure functions, and purchasers are beginning to feel like the organizations are concealing something and it is significant that individuals discov er; they reserve an option to know. A few people feel like since they are getting a decent arrangement on their food that they don’t care about where it originates from on the grounds that it is modest and consistently accessible. † (Food Inc. ) Money is a major issue for some individuals, and even the individuals with a great deal of cash don’t mind getting a decent arrangement at the market. The opposite side of this would be that a few people feel that they need to spend their cash on something that isn't just modest, however sheltered and solid. Individuals have the right to know where the food they devour is coming from.Until organizations are happy to converse with the individuals and clarify what is happening and how they carry out their responsibility, it will be a contention. Numerous impacts are added to the film to cause it to appear to be progressively emotional and genuine. It utilizes enlivened impact, zooming, and furthermore turning impact where i t goes right around the zone to show the setting. Vivified impacts were utilized to show various creatures that the handling is done to, and furthermore the rundown of stores that sells items from specific organizations, for example, TYSON.Zooming impact is utilized to get a very close look of what is happening to the creatures, what is in their food, and furthermore to appear down within the machines that the chickens experience. The pivoting impacts show the setting in one piece of the film where one of the chicken proprietors let the camera individuals come in and see the condition that the chickens are developing and living in. It shows confirmation of how brutal the living condition and developing procedure of the chickens are.Emotion is likewise a piece of this film. It will either make an individual vibe a negative, positive, or blended inclination regarding the matter. This alludes to the Ethos of the film. A few people may feel upbeat in light of the fact that the manner in which the chickens are given development hormones implies individuals have more food sources and it comes in quicker and less expensive. Others might be disturbed on the grounds that it hurts the creatures and loses the common development process. Some others may think it doesn’t truly matter insofar as individuals have food.Each individual has their own supposition, yet that is the reason it is significant that the undeniable realities and procedures are itemized to the individuals, with the goal that individuals can comprehend

MIT Academics

MIT Academics After Graduation, I now have a lot of time to reflect upon my MIT experience. :P Technically, Im not kicked out from the blogs until the end of the summer, so I hope to continue writing a few blogs discussing various aspects that Ive come to gain a better understanding of after my four years here, which I hope would be of use to incoming freshmen, especially. I dont actually have a plan for this, haha, so I will just draft things as they come to me. :P I graduated with a 4.7 GPA from MIT, or 3.7, if you are more familiar with the 4.0 scale. This GPA was good enough to get me into medical schools, but also means that I always get a smattering of Bs along with As every semester. I completed the requirements for two degrees, took five classes for five semesters, four for two, and six for one. I think I am somewhat different from the standard MIT population because: 1) Ive never learned to code* at MIT (requirement for all engineering degrees). 2) Ive never built anything at MIT (most engineering degrees). * To my credit, I was fluent in Python prior to entering MIT, so give me a break before you start berating me D: rawr! A quick look at MIT Enrollment Statistics show that I represent only about a quarter of the MIT population, so be warned. To all incoming MIT freshmen, MIT is hard. It will be harder than anything youve seen. But youll be fine. To those familiar with Wii MarioKart, I once drew this analogy*: * If you are not familiar with Wii MarioKart, either youtube what these levels look like or go get the game! :) Your first semester is Luigi Circuit, its basically a loop for you to get the feel of your cart/bike and to size up your competitors. As long as you steer carefully, Pass/No Record is your friend, and you will be able to cruise through the semester without too much trouble. Your first semester in your major is Moo Moo Meadows. Its still smooth cruising like Luigi Circuit, but there are some new random obstacles along the way, like the herd of wandering cows and the gophers that pop out under you out of nowhere. The first semester will be a time when you test the water and get a feel of how your major would be like for the following years. One of your semesters will feel like Moonview Highway, where everything will feel like chaos. Youre racing around in the dark (more all-nighters and late-nights you can remember), with obstacles, cars, and bombs coming at you from all angles. It will be the semester when youre handling a tough courseload, but also balancing a challenging load of extracurriculars. It wont be your most difficult semester though courseload-wise, that would be the Rainbow Road semester. Finally, one of your semesters will feel like Rainbow Road, when you are constantly falling off the track, banging your head against the wall trying to figure out that really hard course that youre taking. The first lap may feel grueling due to the constant re-starts that you will have to endure, but gratification comes finally during the third lap, when you finally get a feel of the land and race through the dizzying loops on a highway of rainbows. There is no way to uniformly describe how difficult MIT is, and your mileage will vary (mainly due to your high school training, but the bumps will even out after the first year as you adjust to MITs challenges). Heres a few things to keep in mind as you begin your college journey, however: 1. Figure out your study/organization habits. You are not expected to know the answer now, and this almost certainly will change in college, but the sooner you figure this out, the better. For many, MIT will be the first time in your life when you really need to study (it was for me). I also dont believe in books that teaches you how to study, because techniques and tricks vary by person youll have to figure out what works for you. (helpful hint: you no longer can study for exams at 10 PM the night before) Also, figure out what works for you in terms of remembering events/due dates. Ive never had a Google Calendar (and I still dont use any form of electronic scheduling), and I was fine. Find out what works for you! 2. Learn from your friends. Who are the best TAs? Which semester should you take chemistry? Where can you get cheap textbooks*? Your classmates and upperclassmen in your dorm are your friends and will be more than willing to lend you a helping hand hey, weve all been there before! * Generally, you are doing something wrong if you buy all of your textbooks at the MIT Coop. One or two obscure books, okay but no more than that. 3. Use your resources wisely. Heres something you should know other than the GRE, LSAT, GMAT, MCAT, or another standardized test that youll have to take to jump through the hoops of applying to graduate school, you will probably not take a real multiple choice test again (well, at MIT). MIT exams are thinking-focused, which means that youll never be asked to regurgitate material instead, most questions focus on designing experiments, or research- or industry-based questions (not unlike those that researchers are presented with in the lab during the course of their experiments). Although this sounds exciting and rewards students who can think analytically and critically, it also means that there is very little of a safety net. On a standard multiple choice exam, you can still expect to get ~20% by blindly guessing, but on a MIT exam, there is a very real possibility of getting 0% if you dont know anything at all. Truthfully, Ive had nightmares at MIT where I dreamed that I walked into an exam not knowing ANYTHIN G, and getting a zero percent at the end. :'( As such, it is almost impossible to cram for any exam. Studying usually involves doing problem sets (the equivalent to homework in college) carefully and studying old problem sets and exams. You will actually very rarely study from a textbook ever againfor most MIT classes, textbooks are almost like supplemental or background material material that helps with understanding the professors lectures, but is very rarely actually covered by the professor him/herself. This means learning to acquire study material, either from the online course database (Stellar, which will become your very good friend in the next 4 years to come), upperclassmen, or your TA. Figure out where you can get help, like where your TAs Office Hours are. Plan on working on assignments at least a few days in advance, so you can ask your TA if needed (not frantically 3 AM the night before). Same goes for studying for a test TAs are known to host exam review office hours at least 2 days prior to the test, so they dont have to deal with the deluge of students seeking help at the final hour :P 4. Its not a race, really. The final piece of advice is that MIT is not a race. Some of your friends will breeze through the GIRs and make you feel inadequate, but the reality is that the vast majority of us all finish at the end. There is a culture of academic masochism at MIT, where students try to outcompete each other on the number of units theyre taking and the hours of sleep that theyre not getting every night. Regardless of what the people around you are doing, it is the most important to figure out what works for you. There is no shame in dropping a class*. There is no shame in not majoring in engineering**. It is okay to fail a test. Youll be fine. (youll learn the failing the test part ;) guaranteed.) * We have the latest drop-date in major US colleges, at eleven weeks. This means usually you can drop a class like literally two weeks before the final exam without penalty. Use that to your advantage! ** NEWSFLASH: MIT is comprised of more than just Course 6 and Course 2 students. That said, I dug up some classics of my MIT academic career that I want to share with yall. :D Ive gotten a perfect score on a MIT math/science exam only twice, once during 18.02 (Multivariable Calc) and once during 14.02 (Macroeconomics). Here is my lowest numerical grade at MIT EVER. (not lowest by standard deviation, though). BEHOLD! The class average was 37. In case youre wondering, I dropped the class promptly after this exam. Incidentally, the professor who wrote this exam was my academic adviser, hahaha. I kept this exam since 2008 because I still cant get over how badly I did on this test. Its hilarious because I actually put down an answer to every question on the test, but I had almost all of them crossed out by the grader :'( My first graded quiz/exam at MIT! The very first 8.01 quiz in September 2007! :*) I dont know if you can read the text, but the quiz was just this really long question about Ray Allen tossing a basketball. It was almost a prophecy, because the Boston Celtics won the immediate following NBA Final (2008) and there was much celebration in the streets when they did so :) As I was cleaning up my room, I found my very first 18.02 pset! It was so neat and nicely written! :*) (although most of my psets look like thisI have a habit of doing my pset on scraps of paper but then rewriting it nicely before I turn it in for the benefit of the graders :P). In retrospect, HAHAHA I had such little idea of all the pain that was yet to come :P So Im a bio major, right? How did I do in 7.012 (my very first biology class at MIT)? UHHHHH this was my first 7.012 exam: Just FYI, the Bio GIR is often regarded as one of the hardest GIRs, so just letting you know that I really wasnt that n00bish. Also, this was one of my first exams at MIT, and it totally demonstrates what happens if you underestimate MITs difficulty. Full disclosure: I started studying for this exam 10 PM the night before four years later, I even think I got what I deserved at the time: its sheer folly to study for a MIT exam like that. Anyways, the 50% translated to a D+ (the C cutoff was a 52%). Since this was taken on Pass/No Record, I promptly got an email from the Dean of Undergraduate Programming about my performance in Pass/No Record classes (this email is known as a fifth week flag and is sent out to freshmen both semesters who are not passing their classes by the fifth week of class). In my defense, we only had one 7.012 exams in the first five weeks, so this exam was not an accurate indicator of my eventual performance (I passed, and lets say this exam taught me a lesson for the rest of the semester). For the next four years, I kept the Fifth Week Flag email at the top of my Thunderbird Inbox (I use Thunderbird to manage my MIT mail) as a visual reminder to not slack off ever. Its there to the present day. Dear Christopher, I have just received notification of your 5th Week Flag in 7.012. You still have time to turn your grade around and pass the subject, so responding to your flag is critical. You need to advocate for yourself and access the resources that are available to you. As necessary, please consider the following: • Tutoring: Science core tutors and other sources of tutoring are listed at http://web.mit.edu/arc/learning/resources/tutoring.html • Study review sessions prior to all 3.091, 5.111, 8.01, 18.01, 18.02, and 18.03 exams. For information of dates, times, and locations of the sessions please see http://web.mit.edu/arc/learning/news/calendar.html • Meet with your advisor Mr. Matthew McGann. He/She can give you advice on resources, identify the issues/problems that might be plaguing you and discuss your options with you. Your advisor is also copied on the flag you received. • Office of Undergraduate Advising Academic Programming: My office, the UAAP, is your freshman departmental office. UAAP staff can provide advice on your classes and help you develop a recovery plan, room 7-104, 253-6771. • Student Support Services, 5-104, 253-4861 • Medical Department, E23-189, 253-4481 • MIT Mental Health Service, E23-368, 253-2916 • Office of Minority Education, 4-113, 253-5010 I would welcome the opportunity to talk with you about your academic performance or any other issue that may be impacting your studies or well-being. Please call (253-7411), email or stop by my office (7-103). Should I not be available, Dean Donna Friedman (room 7-104) is also able to assist you. Julie Julie B. Norman Senior Associate Dean and Director Office of Undergraduate Advising and Academic Programming MIT yeahhhh, I tell this story to almost everyone when they ask me why I chose to study Biology xP that said, welcome to MIT! :) - ps. This is an email that one of the most successful MIT graduates that Ive known, RJ 08, wrote to me my freshman fall semester on the subject of time management. There are only five emails that Ive kept at the top of my email inbox all four years this is another one of them. His advice is words of pure gold, both at MIT and beyond check it out! Academics: 1) Work on psets with friends, both weaker or stronger in the subject than you are. Either way, youll benefit from further discussion and peer teaching 2) However, spend some time trying psets on your own before working with friends, going for office hours, etc. Itll force you to think through the questions yourself first 3) Always start on all your work early. That way, you make sure you do the pset well, and dont have to pull all-nighters. 4) MIT does not require you to pull all-nighters weekly. 5) If you always fall asleep reading the text (i.e. not a Math/physics major), then work on problems to internalize the concepts 6) Make all effort to stay awake and participate in class, and if you see yourself falling behind, have the discipline to catch up over the weekend before its too late. 7) There are a lot of resources to prepare for exams (past year quizzes, ocw, stellar, office hours, review sessions). Make sure you use them! 8) Enjoy your classes. Seriously. If you dont like them and can help it, drop the class. Balance: 1) Have something to take your mind off work. Ideally it should be a sport, musical activity, etc. It takes your mind off work, and you come back refreshed and energized. 2) Get your 7 hours of sleep. Youre not going to get more done in that extra 3 hours you stay up 3) Be focused in whatever youre doing. Pset time doesnt mean 50% facebook. 4) Think about what exactly you want to get out of MIT. 5.0 GPA? Leadership skills? Friendships? Community Service experiences? Once you make that clear to yourself, and have a priority list, youll know what you should be doing and what you should say no to. 5) Keep busy. MIT has so much to offer, and if you stay busy and focused, you get into the habit of being efficient Scheduling: 1) Have some form of written record of what needs to be done when. google calendar, outlook, or pure simple paper. Having the written record means you dont have to spend brain power thinking about it. This includes a to-do list and a calendar of activities 2) Either when you wake up or go to bed each night, thinking about the day ahead and have a clear idea of what needs to be done. 3) Compartmentalize your time into hour block chunks, and set mini-targets of what needs to be done by when. 4) Again, start things early.

Who Was Geoffrey Chaucer - 888 Words

Who was Geoffrey Chaucer? One of the most unique poets of during the Middle Ages was Geoffrey Chaucer. He was born in London sometime between 1340 and 1344. His parents were John Chaucer and Agnes Copton. John Chaucer was an affluent wine merchant and deputy to the king’s butler. Geoffrey held several opportunities early in his life serving as a noblewoman’s page, a courtier, a diplomat, a civil servant, and a collector of scrap metal. He was given theses oppurtunities because of who his father was and the role he played in society. There is not much about his early life. It was proven that he could speak French, Latin, and Italian. Chaucer joined the English Army’s invasion of France in 1359, this was during the Hundred Years war, it was also during the time of te Black Death. After joining the war he was soon taken prisoner; King Edward the third of England paid his ransom in 1360. Six years later in 1366 Chaucer married Philipa de Roe, who was Kind Edward the thirds wife’s maid. It was rumored that they had two sons an a daughter, but was never proven. The king gave Chaucer a life pension in 1367, and began traveling abroad on diplomatic missions. While on his trips to Italy in 1372 and 1378, he discovered the works of Dante, Boccaccio, and Petrach all of these had a huge impact on Chaucer’s own literary work. Chaucer had taken a liking to love poetry of the French tradition, including the Romaunt of the Rose (c. 1370) and Saint Cecilia (c. 1373), later used as theShow MoreRelatedThe Summoner and His Tale in the Canerbur Tales by Goffergy Chaucer674 Words   |  3 Pagescharacteristics. In the series of tales The Canterbury Tales, author Geoffrey Chaucer writes about a group of people with different occupations during the Middle Ages. Who are going on a pilgrimage to the sacred town of Canterbury. Chaucer gives a detailed description of each character traveling to Canterbury. During this trek to Canterbury each of the passengers tells a different tale that Chaucer has chosen for them. When Chaucer described the Summoner he started with he had a face on fire like aRead MoreGeoffrey Chaucer s Impact On Literature1231 Words   |  5 PagesGeoffrey Chaucer’s Impact on Literature: English poet Geoffrey Chaucer is acclaimed to be one of the best and most influential poets in history. Geoffrey Chaucer wrote several famous literary works in what is called middle English. Geoffrey Chaucer was born in 1340 in London, England. Over the course of Chaucer’s life, he entered and exited several different social classes. He began to write his most known pieces when he became a public servant to Countess Elizabeth of Ulster in 1357. He diedRead MoreThe Canterbury Tales By Geoffrey Chaucer1321 Words   |  6 PagesCanterbury Tales is enhancing. Geoffrey Chaucer was a revolutionary writer whose life influenced his writing. Geoffrey Chaucer helped the king and stayed at his service for years. Chaucer quit the service to chase his ambitious dream of being a writer and a poet, and hoped to succeed. Chaucer wrote many stories and poems and his most successful and popular was The Canterbury Tales. His stories were revolutionary and successful. Geoffrey Chaucer s li fe was not always good, he was originally a servant andRead MoreGeoffrey Chaucer s Influence On The 19th Century1341 Words   |  6 Pages Geoffrey Chaucer was one of the most acclaimed writers of the 14th century. It was not exactly certain when Geoffrey Chaucer was, born but it was known to be around 1340 to 1344. He was the son of John Chaucer and Agnes Copton. John Chaucer was a very successful London wine merchant, but soon died in 1366. His wife Agnes got remarried to another Chaucer, said to be a cousin of her late husband John. â€Å"Just where the boy got his schooling is not known; he may have been at either Oxford or CambridgeRead MoreChaucers The Canterbury Tales1381 Words   |  6 PagesThe Canterbury Tales serves as a moral manual in the Middle Ages. In the tales, Geoffrey Chaucer portrays the problems of the society. For instance, Chaucer uses the monk and the friar in comparison to the parson to show what the ecclesiastical class are doing versus what they are supposed to be doing. In other words, it is to make people be aware of these problems. It can be inferred that the author’s main goal is for this literary work to serve as a message to the people along with changing theRead MoreWomen s Liberty Through Literature1105 Words   |  5 PagesJohnson  The role of women in society has been well documented through world literature. Works such as The Canterbury Tales by Geoffrey Chaucer, Hamlet by William Shakespeare,The Education of Women by Daniel Defoe, and A Doll’s House by Henrik Ibsen. These works come from a wide variety of time periods, they range from the middle ages to the modern era, where the first was published around 900 years before the last.  Women make up approximately half of the population of the world, yet throughoutRead MoreThe Canterbury Tales Comparative Essay887 Words   |  4 PagesComposition A Knight Nobler Than a Monk The Canterbury Tales, written at the end of the fourteenth century, is a frame story written by Geoffrey Chaucer. In the novel, the narrator joins a diverse group of twenty-nine pilgrims who are traveling from Southwark to the shrine of the martyr Saint Thomas’a Becket. While the pilgrims are gathered at the inn, Chaucer observes the pilgrims and records a descriptive account of twenty-seven of the pilgrims, which include a knight and a monk. When readingRead MoreThe Wife Of Bath s Tale By Geoffrey Chaucer And Le Morte D Arthur1133 Words   |  5 Pagessystem in feudalism was honored by society. During the time period, the social status of a man was determined by wealth and the amount of land he owned, making men superior to women. Women were expected to please their husband and take care of the home. They were treated very unfairly compared to men. The stories, â€Å"The Wife of Bath’s Tale† by Geoffrey Chaucer and â€Å"Le Morte d’ Arthur† by S ir Thomas Malory reveal the values of society by adding satire and characterization. Chaucer incorporates satireRead MoreTheme Of Feudal Class In The Canterbury Tales1218 Words   |  5 Pagesthe number and the cause/ Of our assembly in this company (lines 711-14). Geoffrey Chaucer explains to his readers that he has given a full description of each of his fellow pilgrims in his General Prologue to The Canterbury Tales. Along with naming each character, he provides their profession which classifies each pilgrim into one of three social classes: the religious class, the merchant class, or feudal order. Chaucer provides a social commentary of the major social classes of his day, and thoughRead MoreThe Pardoners Tale by Geoffrey Chaucer Essay1114 Words   |  5 Pagesâ€Å"To be idle is a short road to death and to be diligent is a way of life†. The Pardoner’s tale, written by Geoffrey Chaucer, underlined the main theme â€Å"radix malorum est cupiditas†, or that greed is the root of all evil. The Pardoner’s tale is an eccentric tale about three brothers, who succumb to the temptations of greed. In The Pardoner’s tale he referenced that the characters, or rioutours who exhibited these sins were men, because it would be unrealistic in that era to see women behave in that context

Essay Perceptions on Belonging - 1014 Words

Perceptions of Belonging in our society â€Å"We belong †¦ like fish in water. We’re in our environment.† This quote from the New York Times shows the perception of belonging as the idea about connecting to a place, person, group or a community. Feliks Skrzynecki by Peter Skrzynecki, Im nobody! Who are you? by Emily Dickinson and The Rabbits by John Marsden Shaun Tan show the concept of belonging as being contrasted towards the New York Times quote, showing the alienation and non-existent connection towards it. These texts have furthered my understanding on the perceptions of belonging by recognising the different concepts of connection to people, places and things. The text â€Å"Feliks Skrzynecki† by Peter Skrzynecki†¦show more content†¦Who are you?† by Emily Dickinson shows the connection towards the society, the people and herself. In the poem, the poet portrays herself as a â€Å"Nobody† and playfully asks the responder â€Å"Who are you?†. Dickinson follows up by adding â€Å"Are you nobody too?/Then there is a pair of us!† this helps Dickinson unite with the responder adding the sense of belonging to one another. In the last stanza, the poet shows how oppressive the â€Å"somebodies† crowd can be â€Å"Dont tell!/Theyd advertise - you know?† This also shows the connection that Dickinson has with being a nobody, and the ability to stand out from the crowd. â€Å"How dreary to be somebody!† shows how the poet loves to be a nobody, and feels like she belongs. Dickinson frequently uses rhythmic dashes to interrupt the flow, and engage the responder to pause to think and feel ab out the line. The poet also uses juxtaposition in the line â€Å"How public—like a Frog—† These combining elements are not typically considered together, and, thus, more powerfully conveying its meaning. The poem shows that Dickinson is quite content with not connecting with the â€Å"somebodies† and that the poet enjoys being an outsider to the rest of the world and feels like she belongs to her own little place. In the picture book, The rabbits by John Marsden Shaun Tan it shows the perspective of belonging as connecting to the indigenous Aboriginal land, people and culture. The allegory of the rabbits beingShow MoreRelatedPerception of Belonging2009 Words   |  9 PagesAn individual’s perceptions of belonging evolve in response to the passage of time and interaction with their world. In what ways is this view of belonging represented in your prescribed text and at least ONE other related text of your own choosing? – Moria Perenise An individual’s perceptions of belonging evolve in response to the passage of time and interaction with their world. In today’s society we are known for adopting the latest trends when seen, trying to fit in by changing our identitiesRead MoreExplore How Perceptions of Belonging or Not Belonging Are Influenced by Connections to Places.1735 Words   |  7 PagesA connection to a physical location may present us with the perception that we either belong or not belong however, it is the connections that we form with people in places, memories of previous places and ones response to experiences within places that heightens ones sense of belonging or alienation. The concept of belonging through connections with people, experiences and memories in certain places is explored in the texts Romulus my Father a memoir by Raimond Gaita and Oranges and Sunshine directedRead MoreBelonging: Perception and St Patrick Essay906 Words   |  4 PagesExplore how perceptions of belonging and not belonging can be influenced by connections to places. In your response, refer to your prescribed text and at least one other related text of your own choosing. â€Å"Home is where the heart is† was quoted by Pliny the Elder and is now used to signify a personal connection to a place and the personal sense of belonging received when at this place. Perceptions are influenced by connections to places and sometimes made by connections and disconnections to placesRead MoreDifferent People Have Different Perceptions of Belonging Speech2039 Words   |  9 Pagesâ€Å"Different people have different perceptions of belonging† speech Bridgette Ferrier Good morning year 12 and thankyou for coming. Today I am here to discuss with you how â€Å"different people have different perceptions of belonging† through the analysis of Peter Skrzynecki’s poems ‘Feliks Skrzynecki’ and ‘St Patrick’s College’. As well as my own related texts, My place Episode 2. So what is belonging? Well perceptions and ideas of belonging or not belonging vary. These perceptions are shaped within personalRead MoreBelonging- Connections to Place1700 Words   |  7 PagesBelonging Essay 2011 HSC Question Question 3 (15 marks) Explore how perceptions of belonging and not belonging can be inï ¬â€šuenced by connections to places. In your response, refer to your prescribed text and at least ONE other related text of your own choosing. The prescribed texts are listed on the next page. Word Length: 1200 words A sense of belonging is an essential part of the human condition; it is a desire shared by all. Belonging refers to the ability of an individual to ï ¬ t in a speciï ¬ ed placeRead MoreEducating Rita Belonging756 Words   |  4 PagesEducating Rita Question: How is the concept of belonging presented in Educating Rita? Extract One: Act 1 Scene 1 Willy Russell explores the concept of belonging in the first scene of Educating Rita through language and dramatic techniques. It is evident from the moment that Frank and Rita meet that their perceptions of belonging are vastly different. Ritas entrance, Im comin in, arent I? Its that stupid bleedin handle on the door. You wanna get it fixed! shocks both Frank and the audienceRead MoreBelonging Essay1301 Words   |  6 PagesBelonging Essay Concept, perceptions and ideas to belong or not to belong differ from person to person. This is due to experiences that shape ones personality that come through personal, cultural, social and historical context. The idea of belonging allows one to have some sort of connection and communal with people, places, groups, communities and the wider world. In contrast not belonging causes one to suffer from alienation, exclusion and marginalisation. As a result these factors can cause anRead MoreThe Simple Gift971 Words   |  4 PagesUnderstanding nourishes belonging†¦ a lack of understanding prevents it. Demonstrate how your prescribed text and ONE other related text of your own choosing represent this interpretation of belonging. Belonging is primarily about acceptance and developing a connection and identity. Belonging implies an understanding of the needs of the individual and the group and negotiating a way towards acceptance of those needs. Conversely, exclusion emerges when the individual and the group fail to understandRead MoreBelonging - Peter Skryznecki Mean Girls1180 Words   |  5 PagesBelonging is not always a good thing. What disadvantages are there for individuals and society in belonging? Refer to set text and one other related text. Belonging in some instances can not be beneficial for ones wellbeing. Negative consequences may arise from the way in which one develops belonging. Barriers to belonging can be imposed or voluntarily constructed, and allowing one to distort the barriers can affect the way one belongs to people, places, groups or the larger world. Peter Skryznecki’sRead MoreHsc Belonging -Peter Skrzynecki Essay818 Words   |  4 PagesPeople’s perceptions of belonging can change over time, but this isn’t the case for all. When people experience moments of crisis in their lives they sometimes force a change within themselves and that is what helps them find an individual sense of belonging. This is highlighted in many texts and even composers life works. Texts that support this statement include Peter Skrzynecki’s Immigrant Chronicle poems, of which I have chosen St Patricks College and Feliks Skrzynecki. Skrzynecki’s poetry expresses

Ethics and Professionalism in Accounting Free Essays

AC 216 – Ethics and Professionalism in Accounting Exam #1 Name SOLUTIONS Part I. Multiple Choice (2 pts each, 40 pts total) Instructions: Select the one best answer to each question. 1. We will write a custom essay sample on Ethics and Professionalism in Accounting or any similar topic only for you Order Now The insufficient anchor adjustment cognitive bias refers to: a. placing too much significance on the average value. b. placing significance on an erroneous prior value. c. overconfidence in one’s decision based on insufficient information. d. placing too much significance on a value which is the hardest to recall. 2. Which of the following characteristics typifies a complicated environment? . good practice. b. process reengineering. c. exclusive use of experts. d. best practice. â€Å"c† arguably makes sense but the word â€Å"exclusive† makes it less than the best answer. 3. Which of the following statements is correct: a. Problems can be universally agreed upon, while issues are subject to greater depth of debate. b. Problems and issues are both always universally agreed upon. c. Issues can be universally agreed upon, while problems are subject to greater depth of debate. d. Problems are exactly the same as issues. 4. Deciding whether to use strawberry or grape jam on one’s sandwich is: a. not a moral issue because no real decision needs to be made. b. a moral issue because a choice between alternatives is required. c. not a moral issue because no component of harm exists. d. a moral issue because consequences are important. 5. Ksenia believes that success is under her own control. She most likely has a/an: a. high internal locus of control b. high external locus of control c. high locus of control d. a lack of locus of control 6. Kohlberg’s theories on ethical awareness state that: . differing levels of ethical awareness exist. b. locus of control determines one’s level of ethical awareness. c. most individuals reach a â€Å"stage 3† level of ethical awareness. d. both A and C are correct. 7. Which of the following statements regarding Trevino’s eight steps to ethical decision making are incorrect? a. The framework starts off with mechanical steps followed by pe rsonal ones. b. Identification of stakeholders and weighing alternatives are two separate steps. c. In real life decision making, not all eight steps are always followed. d. The role of intuition is not considered. 8. Which of the following ethical approaches is considered to be a mixed framework? a. Kant ethics. b. Sidgwick’s dualism. c. Love ethic. d. Existentialism. 9. The Existentialism approach is similar to the egoism approach in what regard? a. Both are teleological approaches. b. Both are deontological approaches. c. Both have a narrow individual focus. d. Both balance individual and group considerations. 10. Which of the following statements is correct? a. Business ethics deals exclusively with the theory behind right and wrong. b. Business ethics deals with the application of standards of right and wrong. c. Ethics and law are synonymous. d. Ethics and morality are exactly the same since both deal with application of right and wrong. 11. Which of the following describes law and ethics. a. They are exactly the same. b. Some legal actions may not be ethical. c. All ethical actions are also legal. d. All legal actions are also ethical. 12. According to the textbook and class discussion, U. S. Federal Sentencing Guidelines: a. Treat all firms equally despite their attempts to act ethically. b. Increase the severity of penalties for firms that tried to act ethically but failed to do so. c. Attempt to reduce the severity of penalties when a firm has tried to act ethically. d. Treat misconduct as a clear cut matter of right or wrong. 13. The argument for extreme ethical relativism fails because: a. It is illogical. b. It advocates a consequentialist decision making framework. c. It advocates a mixed framework approach. d. Both A and C are correct. 14. Ethical conduct depends largely on: a. Good decision making. b. Practical application of standards of right and wrong. . Making decisions when not all facts are known. d. All of the above. 15. Which of the following best typify’s a Contractarian Ethics approach? a. Treating like cases in a consistent and fair manner. b. Focusing on overall collective benefit for society. c. Balancing just actions for individuals only. d. Everyone should look out for themselves only. In this way, overall society benefits. 16. A set of prac tices, for polite society, common to a particular group is called: a. etiquette. b. custom. c. law. d. professionalism. 17. According to Jim Collins great companies focus on: a. Short-term goals only. b. Long-term goals only. c. Both short and long term goals. d. Neither short nor long term goals. 18. Intuitionalism: a. is a mixed framework. b. emphasizes rules and exceptions to the rule. c. a deontological framework. d. Both â€Å"a† and â€Å"b† 19. Which of the following is correct regarding the definitions of the following terms? | |Morality |Ethics | |a. |Theoretical |Practical | |b. |Practical |Theoretical | |c. Theoretical |Theoretical | |d. |Practical |Practical | 20. Which of the following statements regarding business ethics is incorrect? a. The mechanics of thinking and decision making are key components. b. Use of different approaches and frameworks always yields the same decision since there is always a best option. c. Decisions often need to be made when all facts are not known. d. Just because more than one option exists, it does not mean that all options are acceptable. Part II. Essay (20 points each; 60 points total) Prepare a proper essay response to all three of the questions appearing below. 1. Define the notion of an â€Å"ethical dilemma. † What tests are available which help to indicate the presence of an â€Å"ethical dilemma? † 2. If you had to choose just one of the philosophical approaches discussed in this chapter to guide your decision making, which would you choose? Why? Or, if you had to rank them from most to least helpful, how would you rank them? 3. Citing an example to help illustrate your point, define and apply the 8 steps recommended in ethical decision making as discussed by Trevino. How to cite Ethics and Professionalism in Accounting, Essay examples

Managing and Feeding Lactating Dairy †Free Samples to Students

Question: Discuss about the Managing and Feeding Lactating Dairy. Answer: Introduction: The study examines the UKCIP adaptation wizard Dairy Crest to establish the impacts of climate change on the sector. Dairy Crest is one of UKs leading companies that deal with the production, manufacturing and supply of milk products. The organization is listed amongst the most performing firms in the dairy products industry due to the number of brands, employees and annual net profits. Climate is an important factor when it comes to the progress of the field and changes might greatly influence Dairy Crest either in the positive or negative way. The present temperature factors influencing the sector should therefore be controlled to reduce any negative impacts that might result in the future (Christensen et.al 2013). The companys activities including the site developments and care for the animals, extraction and processing of the products, employee activities and the marketing and supply of the outputs greatly depend on climate. Getting Started How does Climate change affect the system? Cows purposefully kept for the production of milk are sensitive to the environmental temperatures which affects their yields in the long run. The animals are comfortable in cool areas with temperatures of below 70 degrees. The UK dairy industry is at risk due to the increased climatic changes that occur due to heavy industrial activities. Most manufacturing and processing companies are responsible for the increased emission of greenhouse gases. As (Capper, Cady Bauman 2009) explains, once these gases get to the atmosphere, they destroy the ozone layer which leads to sudden weather alterations. Unfavorable weather changes influence the growth of animal pastures and the existence of the dairy cows as well. Dairy Crest deals with the grooming of the livestock, processing and selling of the resulting products. All their activities can therefore be inconvenienced due to climate change as all these activities require specific temperatures for quality outcomes (Ethical Consumer 2015). Extremely hot temperatures will lead to stress and discomfort of the livestock which in turn reduces their milk production. That explains the reason for the construction of their structures which minimizes the amount of heat getting inside. The pasture growth will also be disadvantaged because of too much heat which might lead to poor quality of grass and legumes. Dairy Crest will alternatively spent a lot of resources on irrigation. Severe cold weather is also dangerous for the growth of dairy animals as they need direct sunrays at times during developments. This kind of weather leads to dump conditions around the animal breeding areas which is a contributing factor to diseases. The organization also has many employees both in the fields and offices to ensure all operations run as desired. In the cases of extreme weather changes, the staff members may not be able to effectively perform their duties which is a disadvantage to achieving the goals and objectives of the company. What are the desired achievements for the assessment? The main issue that requires attention for the study is climate change in the agricultural sector, specifically dairy farming. The increased industrialization affects livestock keeping in such a way that it might lead to the collapse of companies dealing with these products. Dairy Crest as the company in question covers a great part of the UK milk market. The main reason as to why the firm is doing well is because of favorable weather conditions which is turning to be a threat. The analysis seeks to address all the factors influencing climate and their impact on dairy activities. The situation is experiencing variations on a daily basis which is also a factor to consider. The illustration therefore aims at studying the possible future of climate change and the extremes to which it will influence agriculture. Dairy Crest might be doing so well at the moment but that situation might not be similar in the next few years. The report therefore illustrates the position of the company and the likely hood of change in any direction. Studying these issues related to natural environment requires time of investigation and observation which determines the kind of results at the end of the research. The report has therefore looked at the dairy sector in the UK ten years ago and the new advancements or problems that have emerged since then. The same analysis also focuses on predicting the future for the industry five years in the future and comparing the results. Climate change is the main focus of comparison as it keeps on changing depending on the kind of industrial activities occurring in the neighboring environment. What are difficulties faced and methods to overcome them? Dairy Crest as a leading company in the agricultural supply market does not always have it easy as many might think. They face a lot of challenges especially those connected to climatic changes and the natural environment in general. Their daily activities require favorable weather conditions to achieve their set goals and market expectations. Since they deal with both growing of pastures and keeping of the livestock, their risks are higher. The firm might end up losing in both fields which are interconnected and hence leading to reduce sales and animal count. The companys operations face the danger of reduced milk and fat production from the animals due to extreme weather conditions (Dunn et.al 2014). Technological advancements for cooling warming buildings play a great role in maintaining the appropriate room temperature that is required for proper breeding. When it comes to the outdoor environment, Dairy Crest risks the factors of soil erosion and damaging of pasture crops due to excess rains. The vice versa is also dangerous as hot climates might dry up the plants leading to future shortages. They apply conservation methods and irrigation to resolve these cases. Is my System Vulnerable to the Climate Change-680 2.1 How have previous weather changes affected my sector? Whether has greatly affected the operations of Dairy Crest and the whole milk production industry in the UK in the past. Reports show that sudden rainfalls, extreme hot temperatures and strong winds have reduced income received from the sector in an annual basis. Heavy rains destroy the animal feeds which are the major source of nutrients facilitating to the livestock production. The vast fields in Dairy crest were flooded making it difficult for the animals to walk around and feed on their own. They also damaged some of the weak animal structures which led to the deaths of a few and additional costs of repairs. Hot temperatures on the other hand are not effective for comfortable survival of the dairy cattle. The heat inside the structures and in the outdoor environment leads to stress for the animals which in turn leads to reduced milk outputs (Prathap et.al 2016). The animal feed growing suffered the most as lack of rains for long period led to poor quality pasture and dying up in some areas that could not be irrigated. Finally heavy winds that occurred in 2015 around the Dairy Crest fields led to a lot of damages both for the animals and the crops. Starting from the destruction of buildings, to plants, the situation forced the company to take steps against climate change. 2.2 How did my system deal with past weather events? Although the company was not able to fully protect their property, strong structures and technology inside the cattle houses were advanced to ensure for the continued production despite the weather. The animal houses were reconstructed using durable materials like concrete, graphite and steel replacing the previous bricks and wood. The offices occupied by different workers were also renovated to ensure for the safety of the employees in cases of heavy rains or strong winds. The field staff built contours and ditches top get rid of excess water that earlier on led to soil erosion. Heavy rains were therefore not that much damaging as the water did not flood the lands occupied by grass and animals as well (Patterson 2015). They also conserved the rain water which is now used during the droughts for drinking by the animals and also irrigating the crops. The sector also encouraged all the organizations and small scale farmers to adopt safe operations methods to take care of their livestock. The ministry of agriculture made power accessible to all farms and companies which in turn ensured that they can provide warming and cooling systems for their livestock. 2.3 What are the critical thresholds for my sector? Dairy farming is a critical sector when it comes to weather requirements and variations might lead to failure. Dairy Crest deals with livestock keeping as well as growing of the feeding grass which considered an advantage to their activities. It is however challenging as each of the two products require different climatic conditions and sudden changes might affect either of these. Cattle keeping require cool temperatures between the hot and cold climates to ensure for maximum milk outputs. It should not go below 20 degrees or above 70 which might not be case in a country like UK (Warner 2013). Their structures should be maintained at room temperature as it the place where the cattle spend most of their time. The pasture growing is however not as demanding in terms of climate as they can survive rainfall of up to 10,000ml (Oregon State University 2017). They can also thrive in considerably hot climates since most of these feeds maintain water for a long period including Napier grass. 2.4 Are there any unknowns that will influence the sector Once the company has considered the issues of weather and their influences to operations, they can expect to attain the highest returns. These are however factors that might threaten the industry like occurrences of diseases which are not influenced by climate (Nardone et.al 2010). These diseases might be because of the breed type of the cattle and spread quickly due to the numbers. The company should therefore make their veterinary services more often and improve their livestock grades. How will my system be affected by future climate change-680 3.1 How is Climate expected to change? There is continued increase of industrial activities all around the world, making greenhouse gas emissions a great threat to agriculture. In the UK and Australia, the situation is expected to remain the same as industrialization has spread in all the regions. There is the possibility of sudden weather shifts caused by the damaged ozone layer (Schlenker, Hanemann Fisher 2006). It might even get to a time where the extents of global warming lead to abnormal temperature escalations which completely hinders the possibility dairy farming (McMichael et.al 2007). The firm should also make arrangements to deal with such situations by first reducing the types of pollutants they release to the natural environment. 3.3 Are there indirect climate impacts that need to be considered? Climate does not always have to directly affect the animals and pasture to make an impact in the sector. The adverse variations in rainfall, sunshine and wind might be inappropriate for the workers especially those working in the fields (Barnes Toma 2012). They will end up performing poorly in their daily duties which in turn affects the companys outputs. Human resource is an important department which enables for the progress of other activities because all activities require human labor. 3.4 What risks do these climate impacts present? The greatest risk of climate change is that it can damage the progress of any agricultrual acitities. It comes hand in hand with global warming which is an issue that threatens all human, animal and plant existence. For example, life is thretened during heavy rainfalls or extremely hot weathers as survival of all living organisms require balanced temperatures. Dairy Crest involves takinmg care of the animals, crops and humans around the enviroenemnt (Uga Extension 2017). The three operate similary in their ways of adaptiong to change of the weather and any irregulatieies will have a negative impact to them. 3.5 Will climate risks be more or less important than others for my systems? There are many factors that might influence the dairy farming industry in both the positive and negative ways. However, climate has the biggest effect as nature and agriculture are interdependent. The best way to ensure that there is a successful experience in the sector is by controlling the temperatures by constructing the appropriate structures for the animals and plants as well (Lesschen et.al 2011) The climatic variation over time influences type of activities that can take place in the company and determine the success or failure in these activities. 3.6 What are the priority risks that need and adaptation response Some of the major risks in need of a quick fix may include unfavorable and uncomfortable weather conditions that make it difficult for the survival of living creatures. The threat to the damage of the ozone layer and increased global warming are also common in the heavy industrial society (Gill, Smith Wilkinson 2010). With more of these, then there are no activities that can progress successfully especially in the area under focus. Identify, Assess and Implement your adaptation options-680 4.1 Identify a range of adaptation options With every problem, there must be ways to adapt to the situation and survive even in the worst conditions ever. The agricultural sector can make changes in their operations to keep on making progress in the changing climate environments (Yano, Shimadzu Endo 2014). Some of these options include reducing the pollutants that they release to the environment as it affects their activities. During the keeping of animals or crops, it might be beneficial to reduce the amount of chemicals used in treating diseases and many others. The sector can also adopt the much improved breeds that ensure for the comfortable adaptation of tough climatic variations (Intergovernmental Panel on Climate Change 2014). 4.2 Identify your adaptation options Dairy Crest deals with sensitive animals that require specific temperatures to effectively develop and produce as well. The company can therefore purchase animal genes that are adaptive to all weather conditions with much comforts. Most of these breeds can be found in Netherlands whereby dairy farming is the core of the economy (Paerl Paul 2012). These livestock are easier to maintain and can deal with diseases and temperature changes without having to reduce their milk outputs. Finally the company should consider trying out forestry in their fields as it seems to have less trees. Forests help reduce soil erosion by holding soil particles together which will be of a benefit to the growing of pasture. They also reduce the strength of winds which have a damaging impact on the crops, animal structures and the comfort of the livestock as well (Rojas et.al 2017). From the picture shown above, more trees are needed to provide shelter, act as windbreakers and also attract rainfall. 4.3 Factors to consider while evaluating options These options should consider the factors of cost and space since there might a limitation of both. Aquiring higher quality breeds of cattle require resources to ensure that you get the best animals and achieve the desired results (Dairy Guy 2016). Such like a move might leave the company deprived of funds and unable to conduct other crucial activities. It is therefore good to ensure that the firm has the ability to improve their breeds with less impacts on its internal and external operations. Planting trees requires space as the activity should not block the animal structures from accessing direct sunrays. The company should also consider having a vast land for the animals to feed outdoor with protection from the forest (Bindi Olesen 2011). It is therefore important to ensure that the company plans its landscapes to incorporate trees and still balance with the keeping of the animals. 4.5 When should this assessment be reviewed The assessment should be reviewed every time there is need to find out more about climate change and its influence to dairy farming. The analysis describes in details the different weather conditions and their impacts to the sector and options that can be used to adapt these situations (Stocker 2014). It is however a guide for future reference to establish the position of Dairy Crest in the past and the changes they have made since then. Therefore, the document is a crucial piece of information in the present and the future. References Barnes, A.P. and Toma, L., 2012. A typology of dairy farmer perceptions towards climate change. Climatic Change, 112(2), pp.507-522. Bindi, M., Olesen, J. E., 2011. The responses of agriculture in Europe to climate change. Regional Environmental Change, 11(1), 151-158. Capper, J. L., Cady, R. A., Bauman, D. E., 2009. The environmental impact of dairy production: 1944 compared with 2007. Journal of animal science, 87(6), 2160-2167. Christensen, J. H., Kanikicharla, K. K., Marshall, G., Turner, J., 2013. Climate phenomena and their relevance for future regional climate change. Dunn, R. J., Mead, N. E., Willett, K. M., Parker, D. E., 2014. Analysis of heat stress in UK dairy cattle and impact on milk yields. Environmental research letters, 9(6), 064006. Dairy Guy, 2016 Breeds of Dairy Cattle. Retrieved on Nov 12th 2017 from https://www.dairymoos.com/breeds-of-dairy-cattle/ Ethical Consumer, 2015, Dairy Crest Group plc - Climate Change; Retrieved on Nov 12th 2017 from https://www.birminghampost.co.uk/business/commercial-property/birchall-sets-temperature-new-dairy-3946242 Intergovernmental Panel on Climate Change, 2014. Climate Change 2014Impacts, Adaptation and Vulnerability: Regional Aspects. Cambridge University Press. Lesschen, J. P., Van den Berg, M., Westhoek, H. J., Witzke, H. P., Oenema, O., 2011. Greenhouse gas emission profiles of European livestock sectors. Animal Feed Science and Technology, 166, 16-28. McMichael, A. J., Powles, J. W., Butler, C. D., Uauy, R., 2007. Food, livestock production, energy, climate change, and health. The lancet, 370(9594), 1253-1263. Gill, M., Smith, P., Wilkinson, J. M., 2010. Mitigating climate change: the role of domestic livestock. animal, 4(3), 323-333. Nardone, A., Ronchi, B., Lacetera, N., Ranieri, M. S., Bernabucci, U.,2010. Effects of climate changes on animal production and sustainability of livestock systems. Livestock Science, 130(1), 57-69. Oregon State University, 2017. Discuss the Basics of Grass Growth. Retrieved on Nov 12th 2017 from https://forages.oregonstate.edu/nfgc/eo/onlineforagecurriculum/instructormaterials/availabletopics/management/growth Paerl, H. W., Paul, V. J., 2012. Climate change: links to global expansion of harmful cyanobacteria. Water research, 46(5), 1349-1363. Patterson B., 2015. Australias Farmers challenged by Climate Change. Retrieved from https://www.scientificamerican.com/article/australia-s-farmers-challenged-by-climate-change/ Prathap P., Archana P.R., Aleena J., Sejian V., 2016 Heat Stress and Dairy Cow: Impact on Both Milk Yield and Composition Rojas-Downing, M. M., Nejadhashemi, A. P., Harrigan, T., Woznicki, S. A., 2017. Climate change and livestock: impacts, adaptation, and mitigation. Climate Risk Management. Schlenker, W., Hanemann, W. M., Fisher, A. C., 2006. The impact of global warming on US agriculture: an econometric analysis of optimal growing conditions. The Review of Economics and Statistics, 88(1), 113-125. Stocker, T. (Ed.), 2014. Climate change 2013: the physical science basis: Working Group I contribution to the Fifth assessment report of the Intergovernmental Panel on Climate Change. Cambridge University Press. Uga Extension, 2017. Managing and Feeding Lactating Dairy Cows in Hot Weather. Retrieved from https://extension.uga.edu/publications/detail.html?number=B956 Warner D., 2013. Keeping cows cool critical to dairy industry as climate warms. Retrieved on Nov 12th 2017 from https://www.pennlive.com/midstate/index.ssf/2013/04/keeping_cows_cool_critical_to.html Yano, M., Shimadzu, H., Endo, T., 2014. Modelling temperature effects on milk production: a study on Holstein cows at a Japanese farm. SpringerPlus, 3(1), 129.

Socoilogy Essay Example

Socoilogy Essay The harder you work, the luckier you become (Closer 13) is a philosophy that has exemplified the American dream for decades, also this is something one of the fast food industries founding father Carl Coacher lived by. However, looking at Carols personal success from sociological stand point it leads many to believe that other significant factors also lent a helping hand in creating Carols success. Carl was born and raised in Upper Sandusky, Ohio and was the son of a sharecropper. In the era of the Great Depression the future wasnt very bright for Karl in Ohio. The first significant break Karl got was a Job offer in Anaheim, California. Fortunately for Carl there was a large German immigrant population settled in the area where Carols Uncle Ben lived. This allowed him to work in peace in a location settled by the UK Klux Klan. With that being said simply due to Carols ethnicity he was giving an advantage. Moreover, despite Carols humble beginnings as a farmhand and an elementary school dropout he was determined to climb higher up the social ladder. Another factor that aided him in this process was the time period in which he lived. We will write a custom essay sample on Socoilogy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Socoilogy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Socoilogy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Southern California had birthed a completely new way of living post World War II, and this included an entirely new way Americans ate their meals. This changed way of living of course all revolved around the affordability of the automobile. Now that automobiles were available to the public at a reasonable price Americans felt a new sense of independence. This was key to Carols success he decided to capitalize on Americas love of the automobile and the laziness that came with it. He was also able to obtain a $311 dollar loan from Bank of America using his own automobile as lateral making the automobile useful to him in more ways than one. Besides great timing and wonderful opportunity, another factor which played a huge role in Carols success was the prime location of California. California was one of America fast growing and promising states, between 1920 and 1940 the population of Southern California nearly tripled. Due the east becoming more diverse and California ads promising large real estate, warm climate, and good living many Anglo- Saxon middle class Americans flocked there in hope of a new life. Sociology By Doggy

How to Help People Without Giving Money or Give to Charity

How to Help People Without Giving Money or Give to Charity 5 Ways To Help Charity without Donating Money If you like helping others, but dont have much financial resources to do so, cheer up! There are a plenty of ways to give to charity even if you dont have extra dollars in your pocket. In fact, there are a lot of organizations that need help even if you cant donate money. Here are a few ways in which you can help charitable institutions: Devote your time You can become a volunteer at an organization and spend time with people who need it. It doesnt take money, but your help there can be even more important than material reimbursement. Maybe people need someone to rely on, to talk to or to ask for a piece of advice. Just be there for them. Support others Theres nothing more important than support. If you know people who are into a specific project or are raising money for a good initiative, support them. Therere specific online platformsthat really works. Sometimes, support is all people need to move their projects forward. Teach You can become a teacher to others even if you are still a student. Theres always something you like or know in detail and can share with others for free. So, if you have any specific skills or hobbies or theres something you can do with your own hands, you speak another language or use a gadget, share your knowledge for free. Maybe something you teach others will change their lives. Entertain If you have any talent like dancing, singing, playing or telling stories, you can help too! A song, a poem or a story, your dance or any other performance will help others cheer up. It is also charity without spending money. Cook If you cant buy food for others, you can help with cooking it. You can create an awesome dish for people in need and share it with them. Or you can take part in the cooking master class for the disabled people. Therere so many ways of how you can help and your engagement can be much more valuable and helpful than any money.

This is a summary & learning process that I attended last friday Essay

This is a summary & learning process that I attended last friday - Essay Example He is one of the tops 25 consultants in the world. At last Friday seminar, he emphasized that Informational Technology is extremely important in today’s business, he also advised to use IT with the real world, and revealed the negative sides of IT. Today, IT has become one of the crucial elements in the society. Dr Schroth explained that every single aspect of human’s life now is related with technology. Health, office, transportation, hospitality, lodging, foods, and other aspects will be organized better if corporations apply IT in managing business activities. For example, top oil company Shell spends $8 billion for technology budget. They understand that a better system of technology will assist their business in more effective ways. So they don’t have any hesitation to invest a big amount of money in technology because it’s a primary need for them. In addition, the groceries industry also makes big investments in technology; it happens because the technology helps to track their products location for shipping from one place to another. That is why technology is very important today. Since technology is one of the important elements in today’s world, small changes in IT could make big differences in how the companies behave, and can transform business procedures in the companies. It is because when the new technology comes out usually they update a new system. This requires a new technique, learning process, and procedures to operate the new technology in right order. So, the new system will assist the workers better. Technology makes society keep updated with the new changes. The fact that people try to keep updated brings negative effects to the society. The propaganda of the typical businessman at website changes the way people behave. People know the trend, the appearances, styles, and working. People are more likely to be like a robot in future because all of them have the same behaviors. Furthermore, social networking brings a bias,

Phlanders Flange Company Essay Example | Topics and Well Written Essays - 250 words

Phlanders Flange Company - Essay Example Our major aim is diversification of the market. Therefore, I feel that we should not pay extra premiums on the shares if we value the firm as a stand-alone entity. To reduce the premium value of the share, it would be advisable if we pay the company by cash. When we contrast the strength of our company and that Framingham Company, it appears that when we value the company independently, it does not give us the operating synergy we desire. Instead, the company can give us a financial synergy because it will increase our capacity to borrow. Before we acquire this company, I would propose that we take a moment to revisit our goals for acquisition (Bowles, 2012). Although the Framingham may appear as a good target, we should use our initial goals to determine whether it is the right target. Secondly, we need to do a comprehensive valuing of the company. It will help us to determine its future performance in the market (Bowles, 2012). Lastly, I propose that we investigate the information further to ascertain if the figures are correct. If the company meets our requirements, then we can go ahead and acquire

Soap industry in India

Soap industry in India The product that I have been given by the faculty is beauty soap. I have named it as Shine. Executive Summary The soap industry in India is at the high growth rate and many new entrants are planning to launch their product in this category. The overall soap industry is worth at 60000 crores. Shine is a multinational company. It is a new entrant in the market and targets at unisex genders. I segmented Shines market according to geographical locations. It further differentiates these segments into Socio Economic Cluster (SEC) which takes into account the criteria of education and profession which ultimately measures the financial ability of consumers. The cluster is divided into five parts starting from A to E. Shine targets the urban and sub urban upper middle class and middle class segment of the population, who falls under A to C of SEC. Tactical marketing tools, 4P‘s, are extensively used by the company to market Shine. Though Shine is produced in India, Unilever India maintains the same standard all around the globe. The product is available in six different fragrances under three different sizes. Since the demand for beauty soap market is to a great extent oligopolistic, variations in price lead to price war which can eventually break down the company‘s market share. Thus Unilever cannot provide a better price than its competitors. But the price is affordable by most of the people. Shine will outsource its distribution channel to third party distributors which allow them to distribute Shine in massive bulks amounting to around ten million pieces. It undertakes the largest promotional activities in the beauty soap industry. The beauty soap industry has a few major producers of which Unilever holds market share of slightly less than 50%. Other competing brands like Tibbet, Aromatic and Keya have started to have a strong consumer base, but Shines product features distribution and promotional activities will create high brand loyalty for which it will be the market leader soon after developing its IMC plan. Shine, with the aid of its heavy promotional activities, has been able to penetrate the market. But the other producers in the industry are posing a threat towards Shine‘s market share as they have moved towards the rural masses of the population. Therefore, I have undertaken many further steps such as moving towards the rural and/or poorer segment; attract children (by making a special product for kids) and other innovative promotional activities to retain its command in the industry. Industry analysis The toilet soaps market is estimated at 530,000 tpa including small imports. The market is littered over with several, leading national and global brands and a large number of small brands, which have limited markets. The popular and premium brands include Lifebuoy, Lux, Cinthol, Liril, Rexona, and Nirma. Toilet soaps, despite their divergent brands, are not well differentiated by the consumers. It is, therefore, not clear if it is the brand loyalty or experimentation lured by high volume media campaign, which sustain them. A consequence is that the market is fragmented. It is obvious that this must lead to a highly competitive market. Toilet soap, once only an urban phenomenon, has now penetrated practically all areas including remote rural areas. The incremental demand flows from population increase and rise in usage norm impacted as it is by a greater concern for hygiene. Increased sales revenues would also expand from up gradation of quality or per unit value. As the market is constituted now, it can be divided into four price segments: premium, popular, discount and economy soaps. Premium soaps are estimated to have a market volume of about 80,000 tonnes. This translates into a share of about 14 to 15%. Soaps form the largest pie of the FMCG Market with bathing toilet soaps accounting for around 30% of the soap market, by value. Currently, the soap industry is divided into three segments namely Premium, Popular and Economy/ Sub popular. To fight competition, major players Hindustan Unilever Ltd (HUL), Godrej Consumer Products Ltd (GCPL) and Wipro Consumer Care Lighting are now drawing up fresh game plans. And the accent is clearly on innovation to gain mind share as well as market share in this overcrowded category. Major Players Hindustan Unilever Ltd. With over seven brands — LUX, LIFEBUOY, HAMAM, REXONA, BREEZE, DOVE and PEARS — has 54.3% share of the overall soap market. HUL is Indias largest Fast Moving Consumer Goods Company; its journey began 75 years ago, in 1933, when the company was first incorporated. The company stirring the lives of two out of three Indians with over 20 distinct categories in Home Personal Care Products and Foods Beverages and also one of the countrys largest exporters. HULs brands includes Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair Lovely, Ponds, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr-Annapurna, Kwality Walls are household names across the country. They are manufactured in over 40 factories across India. In the Rs7,000 crore by sales soap market, HUL‘s market share has dropped to 54.3% in March 2008 from 55.9% in March 2006. Godrej Consumer Products GCPL, India‘s second largest soap maker after Hindustan Unilever Ltd, has nearly 9.2% market share. With 11% market share in value terms, it is the second largest soap maker after Hindustan Unilever. Godrej Consumer Products (GCPL) is a major player in the Indian FMCG market with leadership in personal, hair, household and fabric care segments. The company is one among the largest marketer of toilet soaps in the country with leading brands such as CINTHOL, FAIRGLOW, NIKHAR, ALLCARE. Fairglow brand, Indias first Fairness soap, has created marketing history as one of the most successful innovations. It is also the preferred supplier for contract manufacturing of toilet soaps, some of which are the most well-known brands in the country. Wipro In the Indian market, Wipro is a leader in providing IT solutions and services for the corporate segment in India. Wipro also has a profitable presence in niche market segments of infrastructure engineering, and consumer products lighting.Wipro has made a large acquisition in the Consumer Care business. The presence of Wipro in the toilet soap industry can be seen through their brands such as SANTOOR and CHANDRIKA. With industry leading organic growth rates and the acquisition, Consumer care business has reached a Revenue run rate in excess of $100 million per quarter. Procter Gamble India Procter Gamble India (PGHHCL) was incorporated in 1964 after Procter Gamble, US, acquired Richardson Vicks, US. Formerly known as Richardson Hindustan (the Indian Subsidiary), it was later named as PG. It changed its name again in 1998 to Procter Gamble Hygiene and Health Care in order to reflect the nature and character of the business of the company. During 2004-05 the company has increased its installed capacity of Soaps Detergents and Toilet Preparations etc by 36500 Tonnes and 263 Tonnes respectively. With this expansion the total installed capacity of Soaps Detergents and Toilet Preparations etc has increased to 108500 Tonnes and 5875 Tonnes respectively. Nirma Incorporated as a private limited company, Nirma was converted into a deemed public company and then to a public limited one in Nov.93. Nirma has a leadership presence in Detergents, Soaps and Personal Care Products. To have a greater control on the quality and price of its raw materials, Nirma undertook backward integration into manufacture of Industrial Products like Soda Ash, Linear Alkyl Benzene (LAB), Alfa Olefin Sulphonates (AOS), Fatty Acid, Glycerine and Sulphuric Acid. During 1996-97, Nilnita Chemicals, Nirma Detergents, Nirma Soaps and Detergents, and Shiva Soaps and Detergents were amalgamated with the company. The company created Nirma Consumer Care Ltd. a wholly owned subsidiary on 22nd Aug.97, which is the sole licensee of the brand name Nirma within India. Nirma enjoys a share of 6.74% in soaps. ITC ITC, the country‘s largest cigarette maker, entered the segment last year and has made a strong headway in a short time. According to AC Nielsen, its share has grown to 1.75% in just five months despite the fact that many of its brands such as Superia, Fiama Di Wills and Vivel are currently sold in only six states. Competitor analysis Santoor: Santoor is the flagship brand in the Wipro Consumer Care Lighting stable and the 2nd largest brand of soap in India in the popular segment of the category. The brand enjoys two decades of trust since its launch in 1986 and has grown to be counted amongst the top brands in the Country in an intensively competitive market. Millions of women across the country have discovered the secret of younger looking skin with Santoor. It is a truly unique soap that combines the goodness of natural ingredients Sandal, Turmeric and natural Skin Softeners. Sandal provides a cooling and soothing effect that softens skin, while turmeric controls formation of skin darkening pigments like melanin, to give skin a radiant glow. Natural Skin Softeners make skin soft and supple. The end result, skin that is so healthy and beautiful, it lies about your actual age. Amongst the first brands in the Country to launch an offering with the twin ingredient benefits of Sandal and Turmeric, Santoor has over the years moved from a purely natural ingredient based appeal, to one of the most preferred beauty soaps of the day. Today, Santoor is one of the fastest growing soap brands in India. Santoor is available in three variants Santoor (Sandal Turmeric), Santoor White (Sandal Almond milk) and Santoor Chandan which is a premium soap manufactured with extracts of Sandalwood oil a favourite of discerning consumers. Cinthol Cinthol the popular and much-loved brand of Godrej Consumer Products Limited (GCPL) have been a favourite of people for many years. All different soaps in its range are having feel-fresh fragrance and high TFM index. Cinthol‘s range covers an economic Lime-fresh, the medium deo-soaps (spice, lime,cologne and the new ‘sport‘) and a slightly expensive ―Cinthol-Original. For decades, Cinthol-Original is one of the best soaps made in India. It had a simple red-cover which attracts none! But was still able to sustain itself in the market . Godrej has now launched the improved Cinthol range. Cinthol now offers a deo-range of soaps, talc and deo-sprays in three exciting fragrances Classic, Cologne and Sport in a trendy new packaging. It also offers Cinthol fresh soap and Cinthol Regular soap with new exciting packaging. The eye-catching and vibrant packaging symbolizes a sense of adventure, zest and action. The new Cinthol range brings 24-Hour Confidence through Ac tive Deo Formula, which controls body odour, Powerful DryShield that absorbs sweat, UltraScent Technology for long lasting fragrance and Freshness that revitalises you 247.The new range will be available across the country at modern retail and other outlets and will be supported by high-impact advertising on television, print, out-door, on-line and radio. Vivel and Superia The Vivel Di Wills range is available in two variants. Its unique carton pack has been developed by ITCs design team to provide a novel consumer experience. Vivel Di Wills Sheer Radiance is enriched with Olive Oil, to provide skin lustre to make it radiant. Vivel Di Wills Sheer Crà ¨me is enriched with Shea Butter, to moisturize skin to make it soft and supple. The Vivel range of soaps is available in four variants:- 1) Vivel Young Glow is enriched with Vitamin E and Fruit Infusions which help in providing youthful glow to the skin. 2) Satin Soft is enriched with Vitamin E and Aloe Vera which help the skin feel Vivel beautifully soft. 3) Vivel Sandal Sparkle is enriched with Sandalwood Oil and Active Clay which helps in providing clear skin. IMC PLANNING Mission Shines mission is to add Vitality to life. They meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. Their deep roots in local cultures and markets around the world give them strong relationship with consumers and are the foundation for their future growth. A key requirement is building in the quality expectations of their consumers into their products. PRODUCT PROFILE Shine soap is introduced as bathroom soap. Shine in step with the changing trends and evolving beauty needs of the consumers, offers an exciting range of soaps and Body Washes with unique elements to make bathing time more pleasurable. One can choose from a range of skincare benefits like firming, fairness and moisturising. Shine stands for the promise of beauty and glamour as one of Indias most trusted personal care brands. Shine offers a range of soaps in different colours and world class fragrances. Shine is a beauty soap of film stars. Shine recognized the need for a compelling message about beauty that would resonate with women of today. Product Category, Market Segmentation, Target Marketing and Positioning This section describes the category of the selected product. The chapter is organized into four sections. Section 1 states under which category the product falls. Section 2 describes how Shine differentiates the population and categorizes them into different segments. Section 3 analyzes which segment the company targets and why they target that specific segment. Finally section 4 describes the process through which the company tries to capture a place in the buyers mind i.e. the product positioning method. Product Category Shine falls under the category of toiletry product as a beauty soap. Market Segmentation Shine segments their market according to geographical areas. The population of the country is segmented into three parts which are urban, sub urban and rural area consumers. Though Shine is the highest selling beauty soap in Bangladesh, it does not go for traditional mass marketing. Moreover as a beauty soap LUX does not even segment its market according to gender. Target Market Shine is not a highly expensive but an affordable product. That is why the company targets urban and sub urban upper middle and middle class people who are the second highest population of segment of the country. From the segmentation of customer according to SEC they target category A, B and C, because they are assumed to be financially well-off and can afford to buy Shine. Product Positioning Shine obtained a good position in the buyers‘mind through better product attributes, price and quality, offering the product in a different way than the competitors do. The company offers improved quality of products in the industry at an affordable price with high branding, which ultimately helps to position the product in the buyers‘mind as the best quality beauty soap. The market share of the company in the beauty soap industry is somewhere around 43%.Since in the beauty soap industry all products are of same price Unilever cannot provide its consumers with better price but it is in a great position in reference with its packaging, fragrances and product designing. Tactical Marketing Tools This chapter describes the Way Company will use the tactical marketing tools for marketing Shine in India. The chapter comprises of four sections. This section includes a table that shows the location of the company‘s warehouses all around the country. Finally a section discusses the promotional activities that the company undertakes for Shine. Product: Shine is an internationally renowned beauty soap brand. Though manufactured in India for the local market by Unilever India ltd, as an international brand, it maintains an international quality for the product. Formula given by Research and Development departments in foreign countries, Shine is produced in India from imported raw materials like sodium soap, glycerol and different extracts according to flavours, coming from Unilever plants situated abroad. Shine is offered in India in six different flavours which are: Shine Energizing Honey, Shine Golden Glow, Shine Nature Pure, Shine Orchid Touch, Shine Almond Delight and Shine Aqua Sparkle. Taking into account the convenience of its customers, the company manufactures all variants of Shine in three different sizes, 40gm, 80gm and 120gm. Price: Though Shine gives its customers a lot in terms of the product itself, it cannot provide a better pricing. This is due to some constraints in the beauty soap industry. Beauty soap is a product with a vulnerable demand in India. A change in price has a high risk of creating price war among the rivals which will eventually cause a loss of profit. Its prices are almost equal to its competitor. Shine price with its major competitor. Company carries out research on competitors‘price and brand loyalty when it feels extreme necessity of changing price. The brand loyalty test is an exploratory research which is known as Brand Health Check- Up (BHCU). Place: Shine has a huge distribution channel all over the country as its sales reach more than 10 million pieces a year. The company has six huge warehouses, one in each division of India, where the product goes after they are manufactured at Uttaranchal factory. The company will not use its own fleet of transport for distributing its product. However, it will outsource its distribution process to various third party distributors. These distributors will then supply the product all over India to a huge number of retailers. Even though Shine targets the urban and sub urban middle and upper middle class people they are distributing their products all over India because of a recent increase in demand of its product to all segments of the population. Promotion: Shine will undertake a huge promotional activity to promote itself. I will spend almost 20% to 25% of its Net Proceeds from Sales (NPC) of Shine for promotional activities. It will include certain annual promotional campaigns like Shine Channel i Superstar and Shine Channel i Annual Cinema Awards, which will made the product a part of the glamour world. Since our Indian audiences are emotionally attached to its root culture and gets easily attached or relate themselves to celebrities, so I will promote Shine by endorsing famous bollywood celebrities like Hema Malini, Priyanka Chopra, Kareena Kapoor, Aishwarya Rai Bachan etc. I will not promote Shine in India for the beauty conscious females only, but it will also be promoted as the brand for males by including world famous male celebrity Shahrukh Khan for the advertising campaign. Shine will spend a huge amount of money for promotion through TV commercials, newspaper advertisements and billboards. Moreover I will also undertake small promotional campaigns at different colleges, universities and recreational parks with winners of its Zonal Beauty Contests. INTEGRATED MARKETING COMMUNICATION A) Sales Promotion Sales promotion, a key ingredient in marketing campaigns, consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade. Whereas advertising offers a reason to buy, sales promotion offers an incentive to buy. Prominent Promotional schemes that will be used by Shine 1. Sales Promotion to Consumers: Consumers are extremely complex human beings, motivated by several factors. Hence it is important to understand a consumers motivation given a certain product and product category. Consumer promotions are those that are directed to the consumer. The objective of consumer promotions is to offer the consumer some added benefit to entice him to buy the product. There are several possible tools that I will use to promote Shine: Sampling: As my product is new to the market, so this promotional tool is generally used when one is introducing a product for the first time. In this case, a small quantity of the product will be given as a sample. These samples will be distributed either at the residence of the consumer or even at the retail outlet provided by a condition. Quantity Deals: Here the company will offer more quantity of the same product for the same price or a marginally increased price. For example, most of the FMCG companies bundle 3 or 4 soaps in a pack priced at the cost of 3 soaps. The purpose is to induce the consumer to buy more and more products at less cost. This will benefit both the customers and company. Customers can have 4 soaps at the cost of 3 whereas company can slightly decrease their profit but after selling their products at large quantity their profit will rise (Economies of Sales). In-Product gift: In this case the gift item is attached to the product from outside. E.g.: once Lux presented 30 gm gold each to the first three winners of the Lux Gold Star offer from Delhi. According to the promotional offer that Lux unveiled in October 2000, a consumer finding a 22-carat gold coin in his or her soap bar got an opportunity to win an additional 30 gm gold. The first 10 callers every week got a 30 gm gold each. This offer helped lux to increase its sales rapidly. I will also use this type of tool to promote my product and hence increase the sales of SHINE. 2. Sales promotion to Traders: Trade promotions are those that a company runs to elicit a better and quicker response from the trade. Some of the trade promotional tools that I will be using are: On-Consignment Sales: This tool is normally used by companies that are new entrants and are not known in the marketplace. Here companies encourage traders to stock their products on an â€Å"on-consignment† basis and pay only when the product moves off the shelves. My company will use this tool to encourage the new retailers to sell my product and pay after the product moves off the shelves. Dealer gifts: Personal motivation is very necessary in order to boost the sales because if the retailer is happy that the company cares for him, so the retailer will work hard to sell the product of the company by telling the customers that it is the best product that will benefit them. I will use this tool by giving dealers/retailers gifts on the occasions of EID, Diwali, New Year so that they get more loyal to our product and maintain good relations with them. Point-of-sale Material: Traders will be given attractive point-of-sale material for displaying Shine. We will provide shelf stickers, streamers, attractive stands to hold the soap etc. Online contests: Example: Shine Please enter your name and email to play the game. Play the supercharged version of the hit puzzle game, Bejeweled. Create rows of 3 or more identical stones and you could win a trip for two to a five-star Resort in Goa. B) Advertisements: There are number of sources available for passing the product message. These are as follows: 1) Television 2) Outdoor (Billboards) 3) Magazines 4) Newspapers 5) Internet My company will use various advertising appeal to attract customers. These will include affective emotional, seductive, comparative appeals in the videos, newspapers and on the internet. The advertisements will be endorsed by famous bollywood celebrities like Priyanka chopra, Aishwarya rai, Asin etc. to target the youth and mid age group. However there will be also a male advertisement where Shahrukh khan may endorse the Shine. Advertising Campaign: The advertisements will run in a campaign where a complete program of advertisements will be aired by parts from time to time. The first base of the advertising campaign will be advertising strategy, where a plan will be devised to maintain a viable fit between my organizations objectives and resources and changing market opportunities. Advertising strategy is the ‘message that a company gives to solve a communication-related problem. My companys advertising strategy is to create awareness and brand equity of the shine. The next step is to create a ‘Big idea where an advertiser selects an idea for communicating the strategic message in a creative way. It is a link between strategy and creative execution. It may be also called a central theme. The central theme of my advertising campaign will be how men are magnetically attracted towards women using Shine soap. Once the big idea is finalized, then it follows its creative execution. Creative execution deals with the physica l form of an advertisement- story, script, copy, art, music, overall production. The creative execution of Shines ad will include creative tagline, elements of wit and humour, role of glamorous actress and models using shine soap while bathing and then the media will be asking them what is their beautys secret and like that. Choice of Strategic Approaches: Unique Selling Proposition: A brand may have a true and distinctive competitive advantage called the Unique Selling Proposition (USP). The USP is a distinctive advantage that is both valuable to the brands customers and is unexploited by its competitors. The USP of Shine will be a guaranteed effect of fairness of the skin, and its ingredients that are made of no chemicals. C) Creative Execution on Radio: The most creative advertisement can be made on Radio, if its script is written creatively. The power of radio in country like India is much more than TV. We always notice that during cricket matches, a number of companies promote their products on radio, like sound of the whistle which a person might think of Hawkins Pressure Cooker. It is because Hawkins advertisement on radio has been created well that is why people still remember the sound of Hawkins. Another example is of jingle of titan, which can be easily recalled by a person who have heard it on radio. In the same way, I will promote my product on radio by writing a creative script and then executing it on radio with the help of sounds, voices and jingles. D) Communication through Internet: Internet is the most advanced medium that a company can use effectively to boost its sales and create a distinctive image or brand equity. Many companies have started to give online advertisements. It can be on e-mails ( yahoo, Gmail etc.), networking sites ( orkut, facebook, hi5 etc.) or may be any form possible on the Internet. The message in these types of ads will be same as the company have made to produce an integrated marketing communication. The advertisement of Shine on Internet will take these forms: a) Translucent Float banner advertisements: These types of advertisement are displayed mostly on the opening up of e-mail ids. Like in the above picture, Shine will also use translucent float banner advertisement because this type of advertisement will have a good impact on the audience that they remember the product when they use their e-mails. In this advertisement, a screen would appear before a person prompting him/her to fill a form of feedback or to enrol in an online contest. b) Virals: Like traditional viral marketing, Internet virals also rely on spreading the buzz online. Viral advertising refers to people passing on interesting and entertaining promotional content, generally sponsored by a brand to create awareness, build equity or get publicity. Shine will use the viral advertisement by using advergames ( using video games to advertise a product), flash games, messenger messages ( on yahoo).